Kuris 3D advert in Cebu

Kuris 3D advert shown in Cebu City’s biggest electronic billboard

Kuris Animator’s Ronelo Ladiao, editor-in-chief and Jay Lord Villalobos, graphics editor of itravel Philippines magazine created a short advertisement clip with 3D animation for ABN Dreamworks based in Cebu City. The advert comes out four times per hour, seven days a week in the wide-screen electronic billboard, the biggest and most expensive in the whole Visayas located at Fuente Osmena Rotunda, Cebu City.
The advert started to be shown publicly since August this year. Moreover, this is the first time that an animated clip made by an Ilonggo animator/artist was shown in Cebu City. The concept was introduced by Ronelo Ladiao in collaboration with i-worx Advertising Company Limited, publisher of itravel Philippines. Jay Lord Villalobos, a self-confessed animator who’s really passionate in expressing his artistry through 3D animation did a good job. The advert supported the magazine’s advertisers whose company logo and name comes out at the end part of the each spot daily. Media hype and interest in Cebu City for the magazine is heightened when the 3D advert started its broadcast last August. ABS-CBN Sunday lifestyle show, MagTV reviews the magazine contents every week.
For the Ilonggo animators who spearheaded and pushed the boundaries by creating low-budget animated projects in Western Visayas (The BEQUEST: origin of Dinagyang) but profoundly reflects their passion to prove their artistry, making the 3D advert and being part of the newest travel and tourism magazine is a great chance to prove that dreams don’t die for as long as you have the persistence to follow it.
“Anything is possible, “ says Jay Lord, a Kuris animator who is fond of watching Transformers films. Aside from his usual advert-making task, he also does the artistic layout of the magazine’s advertorials section.
You can visit the magazine website at www.itravelphilippines.com.ph

traversing new horizon

For the past few months, Kuris Animators are doing their fair share of life. Most of us are busy with our personal endeavors but we are doing our best to communicate with each other. Life is not always sooo animated and fantastic. Artists usually have their own ways to express themselves and find their way in life. We always try our best. I hope one of these days we can have another reunion. We will do that for sure. What we consider as a blessing is our gift in arts and vision as artists. It brought us far than we expected. We made history in Iloilo. Some people wouldn’t agree but we know in heart that we did the right thing. It’s nice to look back—Adventures of TASI, The Bequest animated Dinagyang short film, Lapis mini-trailer, kuris universe and a lot more. In fact, some of us who took part in WVCST-ICT endeavor on animated module project have finalized their work. They are proud to show their hard work and artistry in the recent IT Week in Robinsons Iloilo. I hope more great projects to come soon. Taking part in itravel Philippines, a unique travel magazine with innovative approach in marketing and advertising has been a blessing, too. I happened to hire Jay Lord Villalobos as the magazine Layout and Graphics editor when it was started this year. As its Editor-in-Chief, there’s so much energy and good artistic direction for the magazine that have its main office in Cebu City with a tie-up wide-screen electronic billboard operating 18 hours a day, seven days a week at Fuente Osmena Rotunda. Now, on its third issue, itravel is getting stronger and better with its nationwide scope. Behind all the good fate we achieve through the magazine, we decided to keep Kuris Animation alive and continuously working to uphold artistic expression. In every issue, month after month, Kuris will have a special section in itravel Philippines. Giving each Kuris Animator the chance to show and unveil his/her talents in drawing, digital coloring, and a lot more. We want to innovate with our craft and of course, inspire young artists out there to never give up with their passion. With the electronic billboard tie-up owned by ABN Dreamworks in Cebu, Jay Lord and I were able to show our talent in making a 3D animated commercial clip of the magazine, promote our advertisers, and express our unique style of magazine layout. The first time I saw our itravel 3D commercial in Fuente Osmena in Cebu made me happy. Now our hard work is paying off and fate rewarded us with a better chance to prove ourselves better. I know for sure that one of these days, we will bring Kuris back on top again as Ilonggo artists who always have hope and patience. For now, let me show you the second artwork we did for the third issue of itravel Philippines with Bacolod City cover. I have an interesting interview with Bacolod city mayor, Evelio Leonardia, Senator Manny Villar, and a lot more travel articles worthy of your reading pleasure. As for the Kuris artwork, Jay Lord did another brilliant job in coloring it. You can scan the new issue of the magazine soon in our website www.itravelphilippines.com.ph. Kuris artistry is back on track. Count on that one…

Ron Hex