Kuris 3D advert in Cebu

Kuris 3D advert shown in Cebu City’s biggest electronic billboard

Kuris Animator’s Ronelo Ladiao, editor-in-chief and Jay Lord Villalobos, graphics editor of itravel Philippines magazine created a short advertisement clip with 3D animation for ABN Dreamworks based in Cebu City. The advert comes out four times per hour, seven days a week in the wide-screen electronic billboard, the biggest and most expensive in the whole Visayas located at Fuente Osmena Rotunda, Cebu City.
The advert started to be shown publicly since August this year. Moreover, this is the first time that an animated clip made by an Ilonggo animator/artist was shown in Cebu City. The concept was introduced by Ronelo Ladiao in collaboration with i-worx Advertising Company Limited, publisher of itravel Philippines. Jay Lord Villalobos, a self-confessed animator who’s really passionate in expressing his artistry through 3D animation did a good job. The advert supported the magazine’s advertisers whose company logo and name comes out at the end part of the each spot daily. Media hype and interest in Cebu City for the magazine is heightened when the 3D advert started its broadcast last August. ABS-CBN Sunday lifestyle show, MagTV reviews the magazine contents every week.
For the Ilonggo animators who spearheaded and pushed the boundaries by creating low-budget animated projects in Western Visayas (The BEQUEST: origin of Dinagyang) but profoundly reflects their passion to prove their artistry, making the 3D advert and being part of the newest travel and tourism magazine is a great chance to prove that dreams don’t die for as long as you have the persistence to follow it.
“Anything is possible, “ says Jay Lord, a Kuris animator who is fond of watching Transformers films. Aside from his usual advert-making task, he also does the artistic layout of the magazine’s advertorials section.
You can visit the magazine website at www.itravelphilippines.com.ph